Travel Agency Tribes
2026
Designing 30 screen cards for independent travel agents — and the system behind them.
Travel Agency Tribes is a Canadian company that helps independent travel agents build a professional digital presence. I designed a library of 30 customizable screen card templates — and the modular system that makes them all hold together. The product reached 1,500+ agencies at launch and is built to scale well beyond 30 templates without a redesign.
Role
Product Designer
Timeline
July 2025
Team
3 Designers
Platform
Web application
Overview
The Tools That Already Existed Didn't Fit.
TAT is a financial dashboard concept focused on helping small business teams better underhfkjbhjegknvrerstand spending activity and everyday financial workflows. The redesign explored how clearer hierarchy, improved transaction visibility, and more structured layouts could reduce friction across the platform.
The Impact
The redesign focused on improving clarity across the dashboard through better hierarchy, cleaner spacing, and more visible transaction details. The updated experience made everyday financial workflows easier to scan and navigate while introducing lightweight interactions that surfaced more context when needed.
Problem
Understanding financial activity felt unnecessarily difficult
Carrd was fast but flat. Linktree was too minimal — a list of links doesn't make someone trust you with their vacation. Squarespace could do everything, but most solo agents don't have time to become page builders.
The gap: something lightweight enough to set up in an afternoon, but rich enough to actually feel like a brand.
01 - Weak hierarchy, 02 - Inconsistent spacing, 03 - Workflow friction
Research
Looking beyond the numbers
Traveling through parts of Asia gave me a direct look at how much distance existed between travel agencies and the people trying to find them. Agencies were active. Travelers were confused. The tools in between weren't doing enough.
Ideation
Exploring interface directions
Through interviews and workflow analysis, I identified recurring patterns in how users reviewed balances, tracked transactions, and navigated everyday financial tasks. The biggest issue wasn’t financial complexity itself — it was uncertainty. Users often stopped to compare balances, reopen transaction details, or rescan multiple sections before taking action. Similar visual weight across the interface made it difficult to quickly identify what mattered most.
Exploring different dashboard concepts focused on hierarchy, transaction visibility, and clearer everyday financial workflows.
Testing interaction flows early
Before moving into high-fidelity designs, I tested early interaction flows using low-fidelity paper prototypes. These quick sessions helped validate navigation patterns, layout hierarchy, and task completion behavior before investing time into polished UI design.
Designs
Refining the dashboard experience
The final redesign focused on improving clarity across everyday financial tasks through stronger hierarchy, simplified navigation, and more contextual transaction feedback. The updated interface made balances easier to compare, actions easier to locate, and activity flows easier to understand at a glance.
Overview of spending trends, category insights, and budget usage designed for faster financial scanning.
Instant card controls allowing users to freeze cards, manage limits, and update payment settings with minimal friction.
A simplified dashboard focused on balance visibility, transaction context, and clearer everyday financial workflows.
Lessons
Designing for clarity, confidence, and everyday financial workflows
This project reinforced how strongly financial confidence is shaped by interface clarity rather than financial complexity itself. Throughout the redesign, I explored how hierarchy, spacing, and contextual feedback could reduce uncertainty during everyday financial tasks. One of the biggest learnings was recognizing how small interface decisions — such as grouping, transaction context, and action placement — significantly influenced how users interpreted information and navigated the product.
